A few years ago, I started my sustainable fashion journey. I watched many documentaries and videos on how to be a conscious consumer, while still enjoying fashion. I truly believe that you do not have to sacrifice your style or love of fashion to help the environment. I think it's important to always be a mindful consumer and always be aware of the choices you make.
For a while now, I had this idea to do a photo series based around the idea of fashion pollution/sustainability. I had envisioned creating a pile of clothing representing the millions of garments that are disposed of every year. According to the United Nations Envrionment Programme, the fashion industry alone produces 20 per cent of global wastewater and 10 per cent of global carbon emissions - more than all international flights and maritime shipping. It is also reported that the average consumer throws away around 70 pounds of clothing per year, which certainly adds up.
I also thought it would be a cool idea for me to be wearing a piece from a sustainable brand. While the majority of my current wardrobe is thrifted, I wanted to pick out something nice from the brand Reformation for this shoot. I ended up purchasing the Rou Dress in black. I knew that this would be a timeless dress that I would wear for years, and the quality of it is amazing. I never bought anything from Reformation previously, but I was very happy with my purchase.
Overall, I think it’s important to just be a conscious consumer. The most sustainable clothing you have is what is already in your closet. By making decisions about what you will wear and keep for years is one of the best way to help the environment.
Written By: Alyssa Kasunich
Edited By: Crystal Lord
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